Green With Pride in San Diego! COME VISIT!

GREEN WITH PRIDE™ HEADS FOR SAN DIEGO PRIDE AFTER GETTING TWO GREEN THUMBS UP DURING ITS NATIONAL LAUNCH LAST MONTH IN L.A.

Show You’re Green With Pride for Chance at Ultimate Green Goodie Bag, Personal Green Consultation and an Exclusive Tip-Swapping Session with Chart-topper and Green With Pride Ambassador Ms. Deborah Cox

July 17, 2009 (LOS ANGELES) “The “Green With Pride interactive initiative, which debuted to raves at this year’s L.A. Pride and was featured in USA Today, Advocate, Out, Entrepreuner Magazine and more, is greenifying San Diego this weekend. With the city’s first ever “Green With Pride presented by Clear2Go” interactive area, San Diego Pride attendees are going to have everyone else green with envy, July 18-19, at Balboa Park. Green With Pride was created to empower the LGBT community, which always has been at the forefront of trends, with fantastic, simple and realistic sustainable products and services that can be incorporated into daily life. With 700 sustainable products introduced in 2008 and more than 2,000 being introduced this year, along with the current economic environment, the viability of efficient, easy-to-use sustainable products is becoming a reality. This is an urgent issue that the general public is beginning to embrace, and Green With Pride thinks it's time for our community to lead the parade. San Diego “Green With Pride presented by Clear2Go” visitors get a chance to win the ultimate Green Goodie Bag from Method Home Products, a personal Green Evaluation by an Olive Branch Green Building Supply Eco-Living Expert, or the ultimate chance at an exclusive green tip-swapping session with Dance Diva, Gay Icon and Green With Pride National Ambassador Deborah Cox this summer!

“Green With Pride presented by Clear2Go San Diego” would not be possible without our diverse partners and our national ambassador. We’re proud that our Presenting Sponsor of “Green With Pride” for both L.A. PRIDE and San Diego Pride is Clear2Go™, a reusable water bottle with its own replaceable filter. Additional sponsors announced today include Method Home Products, Olive Branch Green Building Supply, LifeSource Whole-House Water Systems, Environmental Solar Design, I Love a Green San Diego, Endangered Habitats League, and USGBC.
There also will be an opportunity to give “Green4Green” and donate to San Diego Pride’s Environmental Program, which plants a tree in Balboa Park for every $200 raised.

Multi-platinum and chart-dominating singer/actress Deborah Cox, whose #1 dance hits include “Nobody’s Supposed to be Here,” “House is Not a Home” and her current hit – which marks her 10th time at number one -- “Beautiful U R” from her latest CD “The Promise,” was named Green With Pride National Ambassador. She has been a huge supporter of the LGBT community for years and a true believer that when it comes to green issues, everyone has to do their part to help the environment.

“I can say I love Green With Pride with all the sincerity in the world because people don’t have to uproot their lives to start living green. It’s all about empowering people to know that even a small change can make a huge impact,” said Cox. “This has been a way of life for me growing up in Canada because Canadians recycle everything! I am very energized by this initiative, and it was incredible to be a part of the tremendous buzz when we launched this in L.A. I am so proud that we’re now taking it to San Diego. Believe me when I tell you I will be preaching the Green during my tour this summer. And who knows, maybe next year we’ll do the entire pride tour and fly our green flags from coast-to-coast!”

Creators/Producers of “Green With Pride”
Green with Pride was created by two entrepreneurs from L.A., friends Joe Keenan and Ron Roecker. Keenan is the President/Founder of New Avenue Marketing which specializes in connecting brands with consumers through face-to-face marketing solutions focusing on the LGBT and green markets (newavenuemarketing.com), and he oversees the production and marketing of the Green With Pride area; Roecker, president of Enfluence Group, a communications company that helps consumer brands and non-profits navigate the tricky but scenic intersection of Corporate America and Entertainment (EnfluenceGroup.com), handles the publicity and promotion.

The Green of Green With Pride
“Green With Pride presented by Clear2Go San Diego” will be executed in the greenest possible manner, including eco-friendly printing and a carbon off-set. New Avenue Marketing & Enfluence Group also have offset their carbon emissions for 2009 with Carbonfund.org, one of the country’s leading carbon offset organizations. The partnership allows the organizations to reduce their daily climate impact, as Carbonfund.org supports renewable energy, energy efficiency and reforestation projects.

Deborah Cox and “The Promise”
Look for Deborah Cox’s latest CD “The Promise” in stores and online now, and check out http://www.deborahcox.com/ and MySpace.com/deborahcox for cities and dates of her east coast tour with Kenny Latimore. “Beautiful U R,” the first single from “The Promise,” reached #1 on the Billboard Dance Charts and second single “Saying Goodbye” racing up the charts.

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MEDIA CONTACTS:Ron Roecker Kimberly Moran-Blad
Enfluence Group Enfluence Group ron@enfluencegroup.com kimberlmailto:kimberly@enfluencegroup.com 818.694.3103